Program
Check back to see the timetable of the different lectures and workshops (this list is subject to changes).
04.06. Workshop day
08:30— 16:15 Workshops
- 08:30— 09:00
Check in + Coffee break
- 09:00— 10:30
Advanced ScreamingFrog workshop
- 10:30— 10:45
Coffee break
- 10:45— 12:15
SEO Testing & Experimentation: How to be more data-driven with your SEO
- 12:15— 13:00
Lunch
- 13:00— 14:30
AI Agents vs AI Workflows vs GPTs - how to make the most out of your SEO automations
- 14:30— 14:45
Coffee break
- 14:45— 16:15
Youtube SEO
- 08:30— 09:00
16:15— 18:00 Gemišt break
- 16:15— 18:00
Gemišt break
- 16:15— 18:00
05.06. Lecture day #1
09:00— 16:30 Lectures
- 09:00— 09:30
Check in + Coffee break
- 09:30— 09:45
Welcome address
- 09:45— 10:25
How to create an SEO roadmap using product principles
- 10:25— 11:05
SEO for Brand Visibility and Recognition - Why it's now Critical and how to Grow it
- 11:05— 11:25
Coffee break
- 11:25— 12:05
SEO Horror Stories - listen & learn from SEO disasters.
- 12:05— 12:45
Stop Analyzing, Start Asking – How AI Agents Turn Data into Conversations
- 12:45— 14:00
Lunch
- 14:00— 14:40
Solving ecommerce content challenges with combined human+LLM efforts and full-funnel coverage
- 14:40— 15:20
AI Ate My Rankings: The Inevitable Shift to GEO and Search Everywhere in 2025
- 15:20— 16:00
TBD
- 09:00— 09:30
12:15— 15:45 Panels
- 12:05— 12:45
Panel: How eCommerce is changing in search
- 14:40— 15:20
Panel: HCUs & the Future of Affiliate
- 12:05— 12:45
20:00— 02:00 Party!
- 20:00— 02:00
Party!
- 20:00— 02:00
06.06. Lecture day #2
09:00— 16:45 Lectures
- 09:00— 09:45
Check in + Coffee
- 09:45— 10:25
Making better SEO decisions with video games
- 10:25— 11:05
Black Hat SEO
- 11:05— 11:25
Coffee break
- 11:25— 12:05
The HCU is not what you think
- 12:05— 12:45
The Role of Structured Data in Modern SEO
- 12:45— 14:00
Lunch
- 14:00— 14:40
Prototyping for SEO: Designing clearer, better solutions for your clients and teams
- 14:40— 15:20
Impact Scores and Hybrid Strategies: The Future of Link Building
- 15:20— 16:00
SEO + SEA = SEM
- 09:00— 09:45
12:00— 15:30 Panels
- 12:05— 12:45
Panel: ChatGPT & AI Overviews
- 14:40— 15:20
Panel: When will SEO finally die?
- 12:05— 12:45
17:00— 18:00 Award ceremony
