You might think there’s nothing new or exciting that Google Search Console data can offer. Let me change your mind by demonstrating how to view relevant trending keywords and pages (best/worst performers by relative or absolute change), discover keyword cannibalization issues, and content improvement opportunities.
Visualize CTR curves, page/query histograms by SERP page, and ultimately squeeze the GSC data for the very last drop of usable insights. I’ll be using the GSC API inside Looker Studio, no BigQuery needed. The report will be shared.
Bojan Basrak has been involved with both large and small websites for over 10 years.
Specializing in SEO, analytics, and growth consulting, he has worked with major clients such as Croatian Telecom, Proctor & Gamble, GlaxoSmithKline / Haleon, and many other global brands as a Senior Web Analyst at CMG Digital.
Bojan’s expertise lies in technical SEO (site-wide, on-page, indexing, and SERP appearance optimization), content SEO (keywords, clusters, topical authority, content strategy), as well as custom web analytics setup on the Google stack (GTM, GA4).
He is particularly passionate about content visualization in Looker Studio, exploring tricks and experimental tactics to create useful dashboards.