Born in Palermo in 1979 and educated in Euro-American Languages and Literatures, he began his digital career in 2003 with local entities.
His pivotal experience includes working in Berlin as a country manager for StudiVZ in 2006 and as head of SEO for MYDAYS Italy in Munich in 2008. Since 2010, he has been involved in SEO and growth planning for startups in Milan.
A passionate SEO specialist, he is also a growth manager, startup mentor, and author of several books on web marketing and SEO. Additionally, he leads the “Digital Generation” series for Maggioli Group and teaches “Fashion marketing” at IED Milan.
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