Sarah Presch
Confirmation bias: are SEOs the last defence against misinformation?
Lecture description
Confirmation bias is the human tendency to only seek out information that supports someone’s position or idea. It impacts how people search, take in information, and how we SEO.
When people make informational searches they are phrasing their searches in a particular way to get the SERP they want without even being aware of the fact they’re doing it. A
nd, they’re only reading content that supports their original stance. The problem is, the way the internet is designed anyone can become a writer, and this is causing a surge in misinformation with some really disastrous consequences.
This talk will take a look at confirmation bias, the rise in online misinformation, and why us SEOs have to be more ethical in the way we approach content to avoid feeding into this misinformation loop.
Workshop description
It’s getting more and more common that people are doing SEO experiments. But are these experiments reliable? In my masterclass I’ll be teaching attendees some of the theory behind qualitative and quantitative research methods and covering practical how-tos that attendees will be able to take away and use in their own SEO research.
Using real scientific research methods, attendees will be able to gain trust with both clients and industry peers.
About Sarah
Sarah Presch is the Digital Marketing Director at Dragon Metrics, but prior to that, she worked as an iSEO consultant, assisting companies such as Microsoft, Airbnb, and Volvo with international SEO strategies.
She enjoys blending psychology with SEO, and as a bonus fact, she is the most followed SEO expert in the Czech Republic.
Sarah has spoken at numerous SEO conferences including BrightonSEO, SEOrestart, SEOPivo, LocWorld, TTT, GALA, SEOsquare, etc., and has appeared on several podcasts.
Additionally, she has several professional awards and achievements to her name:
- European Search Awards Finalist
- Irish Content Marketing Awards Finalist
- Northern Ireland’s Young Business Personality – 2nd place
- Think Global Finalist
- Irish National Start-Up Awards – Silver