What to see & do in Zagreb

Here's a list of everything you can see or do in Zagreb before, during and after the conference.

What to do

Musem of Chocolate

One euro off with code ZAGREBSEO.

Become a part of the history of chocolate, from the ancient Aztecs of Central America, through Belgian pralines, to the great English chocolate factories. Taste cocoa beans, chocolate liqueur, ruby chocolate, and liquid chocolate. Grind cocoa, stir a chocolate drink like the Maya. Sit in a baroque European court amid centuries-old porcelain, find out who invented chocolate with rice, remember your first album where you collected chocolate stickers, learn who used cocoa beans as money, and who brought chocolate to Europe.

Zagreb ZOO

Zagreb Zoo was founded in 1925. It is located in Maksimir Park, which is over 200 years old. It covers 7 hectares, of which 5.5 is land. It houses more than 368 animal species with more than 7182 animals from all continents.

The Zoo participates in numerous projects and programs focused on research and the protection of endangered species. During the year, you can take part in over 30 educational programs and events. This is what makes it a favourite place to relax and unwind.

Photo by Julien Duval

INmusic festival

INmusic festival is Croatia's biggest international contemporary music open-air festival. The festival is held annually in late June in Zagreb and takes place on the Isle of Youth (Croatian: Otok hrvatske mladeži) in the middle of Zagreb's Lake Jarun.

This year, it will be held from 24.06.2024. to 26.06.2024., just a few days after our conference. ;)

Museum of Illusions

The Museum of Illusions in Zagreb proudly holds the title of one of the most visited museums in the city, as well as the first Museum of Illusions in the world. Since its opening in 2015, this unique and exciting museum, located in the city center of Zagreb, offers its numerous visitors a fun, interactive, and educational experience that leaves no one indifferent.

Museum of Broken Relationships

The Museum of Broken Relationships (Croatian: Muzej prekinutih veza) is a museum in Zagreb, Croatia, dedicated to failed love relationships. Its exhibits include personal objects left over from former lovers, accompanied by brief descriptions.

Autor Roberta F., CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=8819652

The Museum of Contemporary Art

The Museum of Contemporary Art Zagreb is a living place of creation, display, interpretation, and preservation of contemporary art in all its forms. Its goal is to encourage and uphold the understanding of contemporary art through professional, innovative, and educative usage of exhibitions and collections, thus enabling different groups of visitors to learn, be creative, and get a unique experience.



Amazinga is an indoor adventure park on more than 10.000 square meters with trampolines, karting, laser tag, rope course and soft play for small kids. A great place to visit with your family or for team building!

Izvor: Visit Medvedgrad

Medvednica Nature Park

Medvednica, a popular hiking destination, offers a variety of trails ranging from easy ones equipped with benches and educational content to more challenging paths for seasoned hikers. One of the most beloved destinations on Medvednica is the medieval fortress Medvedgrad, located on a hilltop amidst dense forest, just a half-hour walk from the last city houses. Around the peak, there are many mountain lodges where numerous visitors can rest and enjoy popular "Sljeme" specialties, such as bean stew with sausages and cheese and apple strudels.

What to see

Visit the Old Town

The Old Town, otherwise known as Old Zagreb, is divided into the upper town, Kaptol, which was historically inhabited by the clergy, and the lower town, Gradec, where the craftsmen and merchants lived. It wasn’t until the mid-19th century that these two areas were finally united into one.

Izvor: Priroda Grada Zagreba

Relax in Park Maksimir

Maksimir Park, which originally emerged on the outskirts of Zagreb in the late 18th and the first half of the 19th century, is now entirely surrounded by urban neighborhoods. Even in this new environment, Maksimir Park serves as a sanctuary where many plant and animal species have found refuge, despite its small area of 316 hectares.

Autor Ex13 - Vlastito djelo postavljača, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=91819087

Check out the Zagreb Cathedral

Zagreb Cathedral, located at Kaptol, Zagreb, is a Roman Catholic cathedral-church. It is the second tallest building in Croatia and also the most monumental sacral building in Gothic style southeast of the Alps.[3] It is dedicated to the Assumption of Mary and to kings Saint Stephen and Saint Ladislaus.

Autor SpeedyGonsales - Vlastito djelo postavljača, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=3439198

See Kula Lotrščak

The Lotrščak Tower is one of the symbols of Zagreb. It is located in Gradec, next to the former small city gate Dverce on Strossmayer Promenade. Along with the Stone Gate and Popov Tower, it is considered the best-preserved structure of the city's defense system to this day.

Explore the rest yourself ;)

There's many other places to see and things to do, so we'll leave the rest up to you.


Choose your path to the Zagreb SEO Summit with our three ticketing options: White Hat, Gray Hat, and Black Hat. Each ticket offers a unique level of access tailored to your preferences. White Hat is for access to captivating lectures, Gray Hat for access to both lectures and interactive workshops or go all-in with the Black Hat ticket for full access to every aspect of the event. Join us for an unforgettable journey!

6 days left until the conference