Gus Pelogia

Gus Pelogia

How to get leadership onboard with big SEO investments

Forget crawling, indexing and links. Senior Directors, VPs and C-Levels don’t have time for these “details”. In this talk, Gus will give examples of SEO pages, features and tools he helped build and the steps he took to convince people outside SEO to get on board with it – and impress them with results.

Some points Gus will cover:

  • How to draw a roadmap, estimate impact and cost

  • Selling initiatives to every team to get them on board early on

  • How to translate SEO talk into business talk

  • Running SEO A/B tests to measure revenue impact of specific initiatives

  • Understand how you’re talking to and what level of detail they care about

About Gus

Gus Pelogia is a journalist turned SEO professional, currently a Senior SEO Product Manager at Indeed, the #1 job site in the world. He spoke at events such as BrightonSEO, LondonSEOXL and Wolfgang Essentials. Gus is also a contributor to Moz, Wix and other well-known industry blogs.

Working in cross-functional teams including content creators, UX designers, engineers, data scientists, product managers and other teams, he aims to make SEO accessible and easy to understand. His work is focused on impact, buy-in and processes from ideation to release and measurement, avoiding staying in the SEO bubble.

He’s from Brazil but built all his SEO career abroad, working in-house and for agencies in Argentina, The Netherlands, and Ireland since 2012. His work has awarded him and his clients industry awards such as The Drum Search Awards and Irish Content Marketing Awards.

A frequent guest in SEO podcasts, Gus has been invited to talk about SEO & Product in shows, such as Crawling Mondays, The SEO Sprint, Majestic’s SEO in 2022/2023/2024 series and many others. You can also find his articles on guspelogia.com.

From link building to migrations, local and enterprise, Gus has done a bit of everything in SEO. Prior to his marketing career, he worked for some of the largest media outlets in Brazi. One of his most successful ventures was a blog on MTV, and his book Diário de Palco, where he profiled ten people involved in the independent rock scene in Brazil.

Tickets

Choose your path to the Zagreb SEO Summit with our three ticketing options: White Hat, Gray Hat, and Black Hat.

Each ticket offers a unique level of access tailored to your preferences.

White Hat is for access to captivating lectures, Gray Hat for access to both lectures and interactive workshops or go all-in with the Black Hat ticket for full access to every aspect of the event. Join us for an unforgettable journey!

11 days left of blind bird 50% discount