Miroslav Varga
PPC vs. SEO Cannibalization in 2025 (working title)
About Miroslav
Miroslav Varga is the only living GCT (Google Certified Trainer) in the world who also happens to be a grandfather seven times over. Because of that, people in the office sometimes call him Snow White.
He has been “fighting” with Google for so long that he hardly remembers the beginning. His SEM work mostly revolves around SEA (Search Engine Advertising), but he had to learn a bit about SEO as well.
He has plenty of experience, which he gladly shares at SEM conferences—because everything he learned, he learned on someone else’s dime. In doing so, he’s giving back to the community some of the money that went into his own education.